Revolutionize Insurance through Mobile Gaming
Noove helped Asseco Central Europe engage with young innovators to find a new way of building insurance risk model based on in-game player data correlated to behavioral traits. By leveraging crowdsourcing, the client received 5 top-level creative solutions.
The challenge
Together with the seeker, we defined the expected outcomes. Participants were tasked to create a research paper proposing a solution that uses game mechanics to gather and analyze behavioral data. This data could help insurers personalize risk models based on traits like decision-making and stress response.
Winning solution
The winning team proposed a model to define and analyze in-game user data for real-time insurance risk assessment based on arcade style games. With strategic partnerships and regulatory compliance, it promises a high ROI, especially in vehicle and health insurance.
Client response
Asseco Central Europe should be able to leverage the theoretical research in the winning solutions and integrate it into their strategy for building new solutions for their corporate customers. To learn more about the individual outcomes of the solutions, feel free to contact us.
Implementation
The seeker of the challenge should be able to leverage the technology developed in this solution and integrate it into their system (potentially in partnership with the solver team) for use by their customers.
tldr
The collaboration between Asseco CE and Noove that focused on exploring new opportunities for the insurance industry to use in-game data for risk behavior analysis highlights the impactful potential of student innovation.
What challenges
are you facing?
Let’s solve them together.
get in touch